Advertising job likes and dislikes listening exercise

Advertising job likes and dislikes listening exercise In this listening comprehension you will hear a woman speaking about what she likes and dislikes about her advertising industry job. Listen to what she says and decide whether the following statements are true or false. You will hear the listening twice. Try to listen without reading the listening transcript. After you have finished, check your answers below to see if you have answered the questions correctly. Listen to the selection. Advertising Job Quiz Her job is extremely diverse.She spends a lot of time on the phone.She telephones people to ask them survey questions.The most important thing is what people think.They can lose jobs if sales decrease.She enjoys the artistic nature of her job.Her best idea came when she was brainstorming.Brainstorming is done alone.One great idea alone can bring success.You can lose your job easily.What profession does she work in? Listening Transcript Well, everyday for me is different. I mean to say that some days I speak to clients for hours and hours, and try to convince them that our ideas are the best.   A lot of my time is spent on research. Well, we have to deal with all the viewing and readership figures. We make up our own surveys to discover what a cross section of people think. We dont just look at what people think, but because what really counts is: What sells the goods? The simple fact is that if we dont show a rise in sales we lose a customer.   The part I really enjoy is the creativity. Its funny really. I get ideas in the most peculiar places. The best idea I ever got was one time when I was sitting in the bath. I jumped out and wrote it down immediately. We also do what we call brainstorming. That is: pooling and sharing our ideas. And we get the best ideas this way. That is as a result of teamwork. I mean, alright, we depend on everybody being creative, and this often happens best when youre working alone. But without a good team, no campaign has a hope in hell of succeeding. A good agency is, in fact, a team of individuals who work well alone, but also together.   Hmmm, the drawbacks. Now, the biggest drawback of my work is that you stand or fall by your results. If you cant think of new ideas, or you make an expensive mistake then you get fired. And youre out of a job. Thats always worrying, I can tell you.   Quiz Answers True - Every day is different. She states Well, everyday for me is different.True - Sometimes she spends hours and hours on the phone with one client. She states, I speak to clients for hours and hours and try to convince them that our ideas our best.False - She does research on data they get from surveys. She states  A lot of my time is spent on research.False - Sales is the most important thing. She states  ... because what really counts is: What sells the goods?True - If sales dont rise, they can lose a customer. She states  The simple fact is that if we dont show a rise in sales we lose a customer.True - She really enjoys the creativity. She states  The party I really enjoy is the creativity.False -She was sitting in a bath. She states  The best idea I ever got was one time when I was sitting in the bath.  False - Brainstorming is when everybody gets together to come up with ideas.  She states  ... we call brainstorming. That is: pooling and sharing our ideas.Fals e - Teamwork is required for success. She states  A good agency is a team of individuals who work well alone, but also together. True - If you make a mistake you can get fired.  She states  If you make an expensive mistake then you get fired.  Advertising

Ancient Remains †Fossil DNA of Former Life

Ancient Remains – Fossil DNA of Former Life News that scientists had recovered actual marrow from a dinosaur fossil aroused much amazement. But the achievement is not a surprise. In fact, it doesnt even set a new record for the oldest pieces of life. Most of us think of fossils as dead things that have been petrified, turned to stone. But that doesnt have to be. The actual bodies of once-living things can escape being petrified for a very long time under the right conditions. A fossil is defined as any evidence of life from the prehistoric or geologic past that is preserved in the Earths crust. A prejudice against preservation may have kept scientists from looking for meat in the ancient bones, but now we know better, and a race is on to find ever-older tissues. Creatures in Ice Ãâ€"tzi, the 5,000-year-old ice man found in an Alpine glacier in 1991, is the best-known example of a frozen fossil. Mammoths and other extinct polar animals are also known from permafrost. These fossils are not as pretty as the food in your freezer, as they undergo a kind of slow mummification in the frozen condition. Its a geologic version of freezer burn in which ice migrates out of the tissues into the surroundings. Frozen bison bones nearly 60,000 years old were analyzed in 2002, yielding DNA fragments and bone proteins that could be compared to existing species. Mammoth hair turns out to be even better than bones for preserving DNA. But Antarctica holds the record in this field, with microbes in deep ice that are 8 million years old. Dried Remains The desert preserves dead matter by desiccation. Ancient humans have been naturally mummified this way, such as the 9,000-year-old Nevadan known as Spirit Cave Man. Older material is preserved by various desert packrats, which have the habit of making piles of plant matter cemented into rock-hard bricks by their viscous urine. When preserved in dry caves, these packrat middens can last tens of thousands of years. The beauty of packrat middens is that they can yield deep environmental data about the American West during the late Pleistocene: vegetation, climate, even the cosmic radiation of the times. Similar middens are being studied in other parts of the world. Even the remains of extinct creatures still exist in dried form. Mammoths are most famous for their permafrost carcasses, but mammoth dung is known from desiccated specimens. Amber Of course Jurassic Park put amber in the public consciousness with its plot based on the idea of retrieving dinosaur DNA from blood-sucking insects trapped in amber. But progress toward that movies scenario is slow and possibly stopped. Lots of different creatures are documented from amber, from frogs and insects to bits of plants. But the published DNA retrievals have not yet been duplicated. Perfect Fossils In a few places plant matter has been preserved in sediment for many millions of years. The Clarkia beds of northern Idaho are between 15 and 20 million years old, putting their origin in the Miocene Epoch. Tree leaves can be split from these rocks still displaying their seasonal colors, green or red. Biochemicals including lignins, flavonoids,  and aliphatic polymers can be extracted from these fossils, and DNA fragments are known from fossil liquidambar, magnolias and tulip trees (Liriodendron). The current champions in this field are the Eocene dawn-redwood forests of Axel Heiberg Island, in the Canadian Arctic. For about 50 million years the stumps, logs, and foliage of these trees have been preserved almost totally unmineralized, thanks to swift burial in conditions that kept oxygen out. Today this fossil wood lies on the ground, ready to pick up and burn. Tourists and coal miners alike threaten this scientific treasure. Dinosaur Marrow Mary Schweitzer, the North Carolina State University professor who documented soft tissues  in Tyrannosaurus rex leg bones, has been exploring biomolecules in ancient fossils for several years. The presence of those in the 68-million-year-old bones was not the oldest of her finds, but actual tissues of this age are unprecedented. The discovery challenges our notions of how fossils form. Surely more examples will be found, perhaps in existing museum specimens. Salt Microbes A startling Nature paper in 2000 reported the revival of bacterial spores from a brine pocket in a salt crystal in a Permian salt bed in New Mexico, some 250 million years old. Naturally, the claim brought criticism: the laboratory or the salt bed was contaminated, and in any case, the DNA of the microbes (the genus Virgibacillus) was too close a match to more recent species. But the discoverers have defended their technique and raised other ​​scenarios  for the DNA evidence. And in the April 2005 Geology they published evidence from the salt itself, showing that it (1) matches what we know of Permian seawater and (2) appears to date from the time of the salts formation, not a later event. For now, this bacillus holds the title of Earths oldest living fossil.